Bringing cancer screening conversations to the salon chair

ANDRESON, S.C. (InvestigateTV) - Do you only go to the doctor when you have an ache or feel sick? For many women that answer can be “yes.”A 2025 survey said that every one in six women say they missed or may have missed a routine cancer screening within the past year.A South Carolina salon is partnering with a statewide health initiative to have important conversations about cancer screening with clients.Kimberly Cheatham, owner of Kreative Kimistry in Anderson, has joined the Pink Palmetto Project, an effort by the South Carolina Cancer Alliance focusing on breast and cervical cancer education.Cheatham said her clients often get personal with her.“They confide in me when they don’t even feel comfortable telling their families things and their friends, because they know that I have a connection to them,” Cheatham said.Personal loss drives missionCheatham’s mother died from colon cancer at age 62. “I’m still dealing with the effects of it now because I have really bad PTSD about going t